Editorial format is part of our new coverage analysis features that will help you to analyse and classify your coverage more easily.
When you add online and print coverage, we'll automatically include the editorial format of the coverage, so you won't have to scan the clip manually to spot things like which ones were a review, interview, feature, roundup or news article.
This makes it possible to pull out all reviews from a product launch, separate interviews from a campaign report, or see the mix of coverage you’ve earned. You can also filter by coverage type in your coverage library, and see the data at a glance in our CSV export.
Where can I see the editorial format on my clips?
You'll see a format tag show in the top right of the clip. We'll automatically scan online and print coverage and tag it as you're adding clips to a report.
Editorial format tags will be added to new clips you import (it won't update any previous reports or clips you've added before).
Depending on the content we might not always be able to accurately predict the format of coverage. You can also edit the tag and add your own for any clips.
Can I manually add editorial format to a clip, or edit an existing clip?
Yes, click on the edit button to the right of the format label label on the clip and you can add your own definition, or edit an existing one. Click the update button when you've selected an option.
What formats are available?
We have 7 types of coverage to choose from:
Feature - an in-depth editorial or profile.
Interview - Q&A or conversation with a spokesperson or talent.
News - straightforward reporting of announcements or events.
Review - evaluates a product, experience, or performance.
Roundup - a product, brand or mention included within a roundup article or list
Comment - opinion or reaction to news or events.
Placement - product or brand features as an image, text or both.
We've fixed the formats of coverage for now so you won't be able to add any new categories. Get in touch if you have any feedback or suggestions!
Can I hide format tags from showing when I share my report?
If you want to hide showing the editorial format from a report, go to the Overview tab, and the Settings menu where you can hide any of our metrics from here:
Can I filter my coverage by editorial format?
Yes! If you're looking to get an idea of how many of your reports are made up of reviews or product placements, or you want to separate just news or interviews from a report, you can do this using your coverage library.
Head to the Coverage tab in the top left menu bar
You can now use the editorial format filter to pick out just reviews, or roundups etc
From the selected clips you can do things like make a new report just to collate your news coverage together, or export the data to CSV for further analysis.
For more information on creating summary reports or using the coverage library to filter and search, check out our guide here.
Can I see editorial formart in the CSV export of my report?
Yes, head over to the Share menu of any report and you can export a CSV of all the data, including coverage format in its own column - this allows you to quickly analyse and filter coverage by format.