CoverageBook's brand prominence score helps you understand how visible and influential your brand was within a piece of coverage. Combined with metrics like Estimated Views, Engagements, Sentiment and Coverage Type, it adds valuable context that helps you analyse performance, spot trends and understand what's driving PR success.
How does it work?
We combine a number of visibility signals into a Brand Prominence Score (out of 100). To generate a score, you'll need to select the following options.
Choose the main strength of the mention
Start by choosing whether the brand featured in your coverage was the primary focus, or a brief mention.
Primary focus - brand or product is the main focus of the coverage
Brief mention - brand or product is referenced briefly or in passing
Select one option - this forms the foundation of the prominence score and has the most weighting.
Select all the other visibility signals that apply to the coverage
Headline mention - appears in the headline or title
Brand visual - includes images or videos
Key messages - clearly referenced or implied
Call to action - includes a prompt or link to visit, buy, sign up or learn more
Recommended - an explicit endorsement or recommendation
Each signal increases the prominence score because it indicates a stronger brand presence within the coverage.
How to set the prominence of your brand on a clip
When you're editing your coverage, click on the edit button to the right of the Prominence label.
Next, select primary focus or brief mention, and any others that apply or feature in the coverage,
Hit save and we'll generate a prominence score based on your selections.
How do I know what score is good?
Brand Prominence helps distinguish between coverage where your brand was central to the story, and coverage that played a smaller role. Our score is out of 100.
Score | Meaning |
0–10 | Incidental presence |
11–20 | Contributed |
21–35 | Clearly seen |
36–55 | Influential |
56–75 | Very influential |
76–100 | Dominant |
A higher score means your brand played a more prominent role in the coverage narrative.
A prominence score alone doesn't mean the coverage was necessarily positive, highly engaged with, or widely seen. That's where the rest of your coverage analysis like sentiment, type and measuring views and engagements all play a part in your overall analysis.
Together, these metrics provide a richer understanding of coverage performance.
Filter and search your coverage by prominence and visual signals
Head over to the Coverage tab in the top left of your main menu.
You'll see a library of all the coverage you've added to your account. On the left, use the filters to refine your selection. Want to see how many headline mentions you got for a client? Or which articles were the primary focus for your brand?
Select your options to filter the results. You can also use these just for a Folder or report so you can narrow down your search to a client, brand or campaign.
The Coverage area is a powerful tool! You can make new reports from the selected coverage, or export the data to CSV - learn more about all the features available here.
Export brand prominence data to a spreadsheet
You can also export all the data inside a report into a CSV for deeper analysis. Head to the share page of any report and click the generate CSV button. Here's how.
You'll see the score, plus what makes up that score.
Can I hide brand prominence from showing on a clip or for all clips in my report?
Yes. If you want to remove a score for any single clip, just deselect both the primary focus and brief mention buttons and click save. It'll reset to show no score.
If you want to hide all brand prominence scores from a report, go to the Overview tab, and the Settings menu where you can hide any of our metrics from here:
You can still access the prominence scores in the CSV even if you hide them from the report.