You might see that the total audience in the summary of a report is lower than the combined monthly visitors for all the online coverage items when you add them up individually. Or, if you're comparing separate monthly reports to a summary, you might see some differences in the overall audience.
This is normal.
The audience total in the report summary counts the number of unique visitors to all of the websites that feature your coverage, plus any other platform's audiences like social followers. If you've added more than one article from the same publisher's website or post from a social account, we'll count the outlet's audience once in the summary to avoid duplicating the numbers.
Check out our webinar on CoverageBook's data and how we represent metrics in your report, and in what context, and how you can spot differences.