Unique Visits is a metric you'll see for website articles. It counts the estimated number of people who visit the website/outlet that your article was featured on, in a full monthly period. This is a great guideline for the popularity of a site, and to see how many people are visiting all of the content in a month. We don't liken Unique Visits to article reach, as we provide Estimated Views to predict how many people saw your coverage.
Where do you source the data?
Our data partner, SimilarWeb, are one the leading providers of web traffic data. To ensure we've collected a full month's data, we'll show the Unique Visits from SimilarWeb two months prior to when you import a clip to a book.
Why is this number different to another service I use?
It might be because the other service is showing Total Visits vs Unique Visits. Total Visits track repeat visitors and is usually much higher overall. Unique Visits is a more accurate representation of a site's audience as it counts each individual device on mobile and desktop who visited the site in a month.
It'll also depend on the time period the visits data has been collected from. Our data comes from two months before the date you import the clip. This ensures we always get a complete month's worth of data. Other services may show a rolling 30 days or the previous months data, perhaps an average of visits over time. Your provider should be able to assist you with any questions on how they collected the data.
Further Reading