Got a TV clip, a print scan, a radio recording, or any other coverage that isn't a web URL? You can upload it directly as a file and include it in your reports alongside your online coverage.
What you'll end up with: a clip in your report showing your file, linked to the outlet it came from, with any audience or metric data you want to add.
What file types can you upload?
Video — MP4, MOV, WMV
Audio — MP3
Images and documents — PDF, JPG, PNG
Each file must be under 250MB and lower than 50 megapixels. You can upload up to 50 files at a time.
Step 1 — Upload your files
Open the report you want to add coverage to.
Click + Add coverage and choose Upload coverage files.
Drag and drop your files into the uploader, or click to browse your folders.
Click Next.
Choose which Section of your report to add the files to, or create a new one.
Click Import.
Uploading a multi-page PDF? You can choose to import it as a single clip, or split each page into its own separate clip. Useful if you have a print feature spread across multiple pages.
Step 2 — Assign each clip to an outlet
Linking a clip to an outlet adds the publication name, logo, and audience data to your report. It also means CoverageBook can total up audience numbers across all your offline clips automatically.
If you're uploading a print clipping that includes the publication name and date in the image, CoverageBook will scan it and create the outlet for you. This takes a few moments.
If it doesn't auto-detect, or you're uploading audio or video, you'll need to assign the outlet yourself:
Click Add outlet above the clip.
Search for the outlet - it may already exist in your account.
If you find it, select it and click Save.
If it doesn't exist yet, click out of the search bar and choose Create new outlet.
Select the outlet type (print, radio, TV, etc.), fill in the name, and add a logo if you have one.
Add the outlet's audience figure (circulation, TV audience, listeners - whatever's relevant).
Click Save.
That outlet is now saved to your account and ready to use for future clips from the same publication.
Step 3 — Add your own metrics
CoverageBook doesn't pull metrics automatically for offline coverage - there's no equivalent of Estimated Views for a TV spot or a print feature. But you can add your own figures.
Use custom metrics to record things like:
TV audience or reach
Print circulation
Radio listeners
AVE (if your client needs it)
Any other data point you want to track
Once added, those numbers will appear in the report summary alongside your online metrics.
Not sure how to set up custom metrics? Here's how to add your own custom metrics to a report.
Common questions
Can I set up outlet profiles in advance for my whole team? Yes. Go to the Coverage tab and open the Outlets area. You can create outlet profiles from your media lists before anyone starts uploading, so the team can just search and assign rather than creating outlets from scratch each time. Here's how.
Will audience figures from offline clips show in the report summary? Yes - if you've added an audience figure to an outlet, CoverageBook totals those numbers up automatically in the Audience card on the summary page.
Can I add more images to a clip after uploading? Yes. You can add, hide, or delete images from any clip after it's been imported. Here's how.