All Collections
Questions about the metrics
Our Metrics Explained
What are backlinks and why do you track them in coverage?
What are backlinks and why do you track them in coverage?

backlink, link, SEO, client, website, coverage

Stella avatar
Written by Stella
Updated over a week ago

Links back to your campaign content or client's website in your PR coverage can be very valuable and it's a good idea to report on them. Links in coverage can deliver traffic to your client's website and benefit SEO as well.

If you want a super-easy guide on how your PR is impacting SEO here's a great read.

CoverageBook finds and counts the links in your coverage and then displays it in the summary metrics section at the top of every report. 

Just click the Metrics and Backlinks menu in the Book Overview tab. Then add the URL you would like to track to see if its been included in any of your coverage. We'll then count and display in your report. You can check up to 5 domains per book.

Check out how you can do this from your CoverageBook account here.

Did this answer your question?