Unique Visits or Monthly Unique Visits, is a metric you will see on Online coverage articles. This figure shows the estimated number of people who visit the website/outlet that your article was featured on, in a monthly period. Please note, this is not the number of people who have seen the article, just the number that visit the site as a whole.
How do you get this number?
Our data partner, SimilarWeb, track the number of people who visit a site. To ensure we've collected a full month's data, we'll show the Unique Visits from SimilarWeb 2 months prior to when you import a clip to a book (eg if you import a clip in May, we'll show March's data as a guide to how many people visit the website in a month).