Domain Authority is scored from 1-100, and indicates how influential a website is in search engines, with higher scoring sites appearing first in results pages. DA is often used by search agencies to highlights the quality of the site snd their link-building efforts with clients.

This metric is provided by the trusted 3rd party service Moz.com.

If your online coverage contains a link back to your website then that is going to transfer some Authority/Credibility.

Endorsement and recommendation is one of the major factors in how Google decides where to send millions of people every day which equates to millions of pounds for brands.

If you get coverage with links back you should definitely be taking some credit or increases in organic search positions & revenue for your client!

E.g. A link from some BBC coverage to your client would have a big impact to your client’s search engine visibility.

For more information on using CoverageBook's backlink checker please see our help guide.

Good authentically gained links tend to have a high Domain Authority. As a rough guide here is what we'd say about coverage that has a DA of...

1 - 19: That's low... (Note: the site may be new or a more niche outlet.)

20 - 29: Pretty Average (see above.)

30 - 39: That's Good

40 - 59: A strong link

60 - 80: A very strong link

81 - 100: Awesome link!

We have also published some benchmarking analysis which looks deeper at DA here!