We support the following Social media platforms
Facebook Posts
LinkedIn posts and Companies
Instagram posts and Reels
Spotify Playlists and Episodes
TikTok videos and profile pages
Twitch clips and videos
X (Twitter)
YouTube
What metrics do you collect?
It'll depend on the type of post and platform you're adding. For example if you add a YouTube video we'll collect subscribers, video views and engagements. And for TikTok you'll see Followers, views and engagements. Where its not possible for us to collect actual views/plays of content, we'll use our own Estimated Views metric, adapted for social coverage.
Click on the image below to see each platform and the data we can collect.
Do the metrics update automatically after I've imported a clip?
As you import a URL, we'll capture a snapshot of the account's current audience and engagements at that moment. These metrics don't update automatically over time, but you can refresh the engagements and views from the 'Metrics and Backlinks' section in your book Overview, or hit the refresh metrics button for a single clip.
Some clips don't show metrics or an image of the post. Why is that?
Where possible we'll collect an embed and data, but you might see a message to say a post has since been deleted, restricted, or the embed is unavailable. This could be where the type of post, content or account hasn't allowed us access.
Some examples:
The account has embeds turned off
An account is set to private or has other privacy settings enabled
Age related content - see Facebook's guidance on this here
Group, Community or Business profiles on Facebook (some accounts are set up in a way we can't collect data for right now).
Instagram Stories aren't possible to import automatically using a URL. We have more info on adding content here.
Instagram Reels may not have accessible Video views, where we're unable to collect this data we'll use our own Estimated Views metric.