Links back to your campaign content or client's website in your PR coverage can be very valuable and it's a good idea to report on them. Links in coverage can deliver traffic to your client's website and well as benefit SEO.
If you want a super-easy guide to how your PR is impacting SEO here's a great read.
CoverageBook finds and counts the links in your coverage in the edit view and then displays it in the summary metrics section at the top of every report.
Just click 'Check for links' in the summary metrics section in edit. Then add the URL you would like to track to see if its been included in any of your coverage. We'll then count and display in your report.
Check out how you can do this from your CoverageBook account here