What are Engagements?

Engagements are a combination of likes, comments, and social shares that we'll collect for your online and social coverage.

For online articles, Our partner, BuzzSumo, monitors engagement across social media platforms and collects the number of times your coverage article has been shared on Facebook, Pinterest and X. At the point of import, we'll pull the data for your clip.

For Social posts, it'll depend on the platform. You'll see likes, comments, shares, reactions etc in the Engagements metric to the right of the main coverage image. You can read more about what's collected from each site here.

The engagements don't update automatically, but you can refresh to update your report to the latest numbers available, by following these steps.