Yes! Customise away.

You can add custom summary metrics to every report.

If you have signed up to a free trial after 19th August, click here to see how you can add custom metrics below

For currrent paid subscribers you can add summary card to the metrics section of the front cover.


When you add offline coverage you can also add your own custom metric labels (up to 3 in the current paid version of CoverageBook).

Free trials started after 19th August - how to add custom metrics to your reports

We've added more flexibility for adding your own data. Its possible to add summarised metrics in the front cover pages, and you can add as many of your own custom metrics to all your clips.

How to add a summary metric

From the Metrics Summary page, click on Add Custom Cards in the top menu. Don't forget if you also have created custom metrics already in your account, or wanted to check out all the other data you can showcase here, click on the add/remove button at the bottom of the summary page.

Just fill in a name, description of what the data measures, add a number and click on Save. We'll add that metric card to your report summary

How to add custom metrics to individual clips

You can also add as much of your own data as you like to all your coverage.

For print and offline coverage

When you upload offline coverage we'll ask you to set up an outlet first. This determines how we'll show metrics for that outlets audience. So if you create a print outlet for a newspaper, we'll show Circulation and so on...

  • For Print - Circulation

  • For TV - Audience (Usual audience of the show)

  • For Radio - Listenership

  • Other offline coverage - Audience

Adding an audience metric

Click on the edit option above the clip, enter in the value and save. We'll remember the audience number you set for the outlet and show it whenever you add coverage from the same outlet again, so you'll only need to do this once for each publication you add to your account.

Adding your own custom metrics

Yo can also add as many custom metrics as you like to all your coverage items. To get started, click on the + add custom metric button beside the clip.

If you've already added some metrics we'll save those for future use - just click on the metric from your list to use that one. Or, click on the + button to add a new metric.

Give it a name, describe what you're measuring and add a value. Finally, you can choose to total up your metrics as a sum, or average of all the data you've added for that metric to the clips in your book.

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