Audiences

We show audiences as a guide to how many people visit, follow or subscribe to the publications featured in your book. We don't collect print, radio or TV audiences automatically, but you can include your own audience numbers for those outlets.

To focus on coverage specific metrics, we collect views and engagements to showcase how many people saw or reacted to the individual items featured in your book.

The Audience card will total up the audiences for all the publications, websites and social accounts where you've featured coverage (we'll count a single publisher's audience once through the book to avoid duplication).

The Online Readership will show the total number of visitors to all of the websites where you've achieved coverage (we collect Monthly Unique Visitors data from SimilarWeb for our online readership metric).

The Offline Audience card is the total for all your print, TV, radio and any other coverage that's not a social post or online article.

We've also broken down audiences by platform, so you can show Instagram followers, YouTube subscribers, print circulation and so on, to customise the report as you like.

If you'd like more info on the other metrics we provide in the Summary click here.