Our Metrics Summary page will automatically total up all the numbers through your report, including any custom metrics you've added to clips. There's lots of options to show as much or as little data as you like! You can even drag and drop the summary page to any position within the 'Intro & Summary' area of your report, or hide it entirely.

We've broken down all the different ways to show our metrics into 6 sub sections. Each section has cards you can select to customise your summary page, so you can focus on individual social platform metrics, or just stick with the headline numbers for all placements. In the last 2 sections you can also include your own custom metrics and summary summary cards!

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When you're in the Summary page, click on 'Choose Metrics'. You'll see each subsection on the left. Click the box at the top of any card to add or remove it from your summary page. You can add as many cards as you like.

This Section counts how many pieces of coverage you have in a report. We'll show the total pieces by default, but you can choose to show individual counts, e.g. number of social posts by platform.

This section focuses on how many people have viewed the individual coverage in your report. We'll total up all the online and social views for your coverage in one card, but you can choose to show totals separately for each platform in your report.

Engagements show how many people liked, shared, commented, reposted and played the content in your report. For online articles we collect how many times its been shared on Facebook, X, and Pinterest.

You can show all engagements as a single total, or break out individual engagements per platform.

You can find out more about engagements we collect for social posts here.

We show audiences as a guide to how many people visit, follow or subscribe to the publications featured in your book. We don't collect print, radio or TV audiences automatically, but you can include your own audience numbers for those outlets.

For article level metrics we collect views and engagements to highlight how many people saw or reacted to the individual items featured in your report.

The total Audience card includes all the publications, websites and social accounts where you've featured coverage (we'll count a single publisher's audience once through the report to avoid duplication).

The Online Readership will show the total number of visitors to all of the websites where you've achieved coverage (we collect Monthly Unique Visitors data from SimilarWeb).

The Offline Audience card is the total for all your print, TV, radio and any other coverage that's not a social post or online article.

We've also broken down audiences by platform, so you can show Instagram followers, YouTube subscribers, print circulation and so on, to customise the report as you like.

You can choose to show the average DA score for all your online coverage, or the Max score for the highest scoring article in your book. DA is an indication of how popular and influential a website is in search engines's rankings. You can find out more about DA here.

We'l count how many times a link back to your clients website has been included in your online coverage, and you can search for up to 5 domains per report!

You can choose to show how many pieces of coverage contained one or more links, or count the total individual links.

In addition to our automated metrics, you can add your own custom metrics to individual clips through your report, and we'll total those up for you in the Summary.

If you prefer you can choose to hide any cards from the Summary page, the individual metrics showing on each clip will still be visible.

You can remove a custom metric from a clip as well by hitting the trash can icon.

If you don't need to show individual custom metrics beside each clip, but just need to add some of your own data to your summary, you can add a custom card. This could be the total number of key messages, mentions, a quality score, or any numbers you like.

To add a custom summary card, click on the 'Add Custom Cards' button from the main summary page. Give it a title, brief description and add a value. Its best to add the full number with no commas, decimals etc and we'll round it up for you.

You can add as many cards as you like. As above, click on the checkbox above the card to add or remove it from any of your reports.

You can drag and drop the cards into any position you like. The top two cards are larger to pick out your key numbers in the top row.

Where does your data come from?

Adding audiences for Print, Radio and TV coverage

The total audience is lower than the combined monthly visitors in my report