When you add an online article to CoverageBook, we'll pull relevant metrics about the publisher's site and the individual article.
Outlet (Publisher) Metrics
Domain Authority(DA) - Domain Authority from moz.com is a score from 1-100 that indicates how influential a website is online, with higher scoring sites featuring higher in search engine's results pages (SERPS). It can be used as guide to the quality of a website.
Unique Visits - This figure shows the estimated number of people who visit the website/outlet that your article was featured on, in a full monthly period.
Article Metrics
Estimated Views - An estimation of how many people are likely to have viewed a piece of coverage through its lifetime, similar to Impressions.
Engagements - The number of times the article has been shared on X, Pinterest and Facebook (for social content we collect platform specific engagements such as likes, comments etc)
Further Reading