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What metrics do you collect for online articles?
What metrics do you collect for online articles?

online, article, metrics, url, link, DA, UMV, UVPM

Will Oates avatar
Written by Will Oates
Updated over a week ago

When you add an online article to CoverageBook, we'll pull relevant metrics about the site hosting the article and the article itself

Outlet(Website/Publication) Metrics

  • Domain Authority(DA) - Domain Authority is a metric (scored out of 100) that gives some indication of how influential a website is in search engines, and is often used by search agencies to give their clients an indication of the quality of their link-building efforts.

  • Unique Visits - This figure shows the estimated number of people who visit the website/outlet that your article was featured on, in a monthly period. Please note, this is not the number of people who have seen the article, just the number that visit the site as a whole.

Article Metrics

  • Estimated Views - The Estimated Views metric is an estimation of how many people are likely to have viewed a piece of coverage through its lifetime.

  • Engagements - The number of likes, comments, and social shares of the article. See below for more information on all the engagements we collect per platform.

Further Reading

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